OP0282-PARE WORLD ARTHRITIS DAY, A UNIQUE CAMPAIGN

Background Since its establishment in 1996, World Arthritis Day is celebrated every year on the 12th of October, across world and my country as well. Several events-campaigns, take place aiming to raise awareness among general public, stakeholders, politicians people with Rheumatic Musculoskeletal diseases, health care professionals, elected officials relevant governmental authorities. Giving message public about early symptoms, importance diagnosis, proper therapy managing disease aim existence day. Our organisation traditionally for this day, organizes big Campaigns all above addition achieve recognition Organization General Public. In 2021 first year, we established very successfully a new campaign called, <Wear me>. campaign, idea was engage People Companies wear T-shirt us. 2022 target bigger than previous year. The create text through photo. As know, picture talk more words. These days, internet overuse Social Media’s role our lives, words pictures pass front us, hundreds We wanted strong IMAGE make curious RMDs organisation. Objectives major objectives were: - To WAD. increase Prevention RMDs. league popular. become familiar recognizable name logo. T o get involved 2021. Methods Six months before WAD, Task Force established, build Action Plan. Without h good plan, can’t have successful campaign. After several meetings discussions, action plan ready four WAD.Main target: involve 2000 (we had 1.400 2021), t-shirt logo October 2022. addition, prompt photo, post it their social media, use hashtag (#) Phases: First, contact companies, by writing two letters, one those that they participated ask them stand again second companies or approach participating campaign.Second, find funds purchase T-Shirts.Third, deliver T-shirts time fourth, be able Post Re- photos organization’s FB page. Results results were over expectations! Achieving goals: many small medium local coffee chains, hairdressing salons, gyms, physiotherapists,health insurance pharmacies etc... Schools municipality employees. doctors, nurses, famous people, athletes, actors, singers, journalists, football players, athletes’ teams, president Cyprus Parliament.A lot TVs Radio Channels cover even some wore during shows reached T-Shirt.2700 organisation, 2022.The extremely positive! page 30000 views, whole week. an average 213% visiting compared Conclusion Compare almost twice number participants t-shirt. Engagement Facebook satisfactory. applied caption taken. There discussion media TV A asking buy support league. calling offices information services programs. conclusion need raising still high. References [1]F.B Organisation [2]Assessment Acknowledgements: NIL. Disclosure Interests None Declared.